An experience design specialist with 21 years of experience, most of those years I have spent exclusively as a UX Designer, I write articles on UX which are available in YourStory, LinkedIn articles and Medium. I have authored two published books on UX.
I was the Former Head of UX for Pepperfry, India’s no 1 furniture e-commerce and the UX Manager for S&P500. Now working as the UX Lead at BRIQ Data Analytics, USA.
I have worked on a variety of projects including financial and forex web and mobile apps, e-commerce, brand and marketing sites, financial dashboards; user-generated content, social networking, and on-demand mobile applications for various clients. Porsche, Walmart are some of the clients I have worked with. I am located in Mumbai, India and trying to help the SaaS and tech start-ups with consultation and workshops on User Experience.
I was invited as speaker and conducted a UX workshop at IIT Bombay’s E-Summit 2020, St. Xavier’s Mumbai Zeitgeist 2023. I've conducted workshops in many start-ups and corporates.
12 articles on user experience design that can provide insights to the UX and digital designers who are designing for the real world. This is not a UX theory or methodology book, rather it’s written based on the experience by the author, who himself is a UX designer and have created a lot of digital experiences, used by many. A true but funny stat says: if you live a total 70 years you spent 21 years of that time on your mobile or computer device, and when you spend the time of these devices, you constantly interact with them ... as UX designers, our work is to make these interactions 'humane' and 'natural' as possible as it can be. Know more in Amazon...
Hello, and welcome to the exciting and ever-evolving field of user experience (UX) design! In this book, we will go over a number of UX design laws and principles that are used by UX designers to design user interfaces that are effective, user-friendly, and pleasurable for the people who will be using them.To begin, we will talk about the principles of Gestalt design, which are useful for designers because they explain how the human brain organises and interprets visual information. Know more in Amazon...
